How to Brief a Flyer Designer: A Simple Step-by-Step Guide

By MJ Adon

A clear brief is the fastest way to get a flyer you love. Knowing how to brief a flyer designer means fewer revision rounds, no missing details, and a design that matches your event the first time. This guide shows you exactly what to include, with a simple template you can copy and send.

Why a Good Flyer Brief Matters

Most flyer delays come from missing information, not from the design itself. When the designer has to ask for the date, the venue, or the logo, the project slows down. A good brief answers those questions before they are asked.

Faster delivery: the designer can start right away instead of waiting for details.
Fewer revisions: your idea is clear from the start, so there is less guessing.
Better results: the design is built around your goal, not just your event name.

7 Things to Include in Your Flyer Brief

1. The purpose and the goal

Say what the flyer is for and what you want people to do. A club night flyer and a product launch flyer need very different designs. Examples: sell tickets, get people to RSVP, promote a new menu, or announce a grand opening.

2. The exact text

Send the final wording in one message, written the way you want it to appear. Check every detail twice before you send it, because wrong dates and typos are the most common reason for last-minute changes.

Event or business name and the main headline
Date, start time and end time
Venue name and full address
Ticket price, ticket link or phone number
Names of DJs, guests, hosts or sponsors
Social media handle or website

3. The size and where it will be posted

Tell the designer where the flyer will be used, because each platform needs a different size. For example, Instagram and Facebook feed posts often use 1080 × 1350 px, while Stories and Reels use 1080 × 1920 px. If you are not sure which size you need, read our guide to social media flyer sizes. At MJ Adon Creative, each package includes one social media format, and extra formats can be added for an additional charge, so list every platform you need when you order.

4. The style and mood

Describe the feeling you want in a few words, such as bold and neon, clean and luxury, or colorful and fun. The easiest way to explain a style is to share two or three flyers you like and say what you like about each one: the colors, the fonts, or the layout.

5. Your brand assets

Send everything the designer will need in one folder or message.

Logo files (PNG with a transparent background, or vector files if you have them)
Brand colors and fonts, if you have them
High-quality photos of people, products or the venue
Sponsor or partner logos

Low-quality or blurry photos make even a great design look weak, so send the original files rather than screenshots.

6. Static or motion

Decide whether you want a still flyer or an animated one. Motion flyers get more attention in social feeds, but they take more work than a static design. If you already have a flyer and only want it animated, say so in your brief.

7. Your deadline

Give the date you need the final files, not just "as soon as possible". If the flyer must be posted before a certain day, work backwards from that date and leave a little extra time for edits.

Flyer Brief Checklist

What to include	Example
Goal	Sell tickets for a Saturday night party
Headline	Summer Rooftop Party
Date and time	Saturday, July 12, 9 PM to 3 AM
Location	Venue name and full address
Contact or tickets	Ticket link or phone number
Size	Instagram feed post, 1080 × 1350 px
Style	Neon colors, bold text, dark background
References	Two or three flyers you like
Files	Logo, photos, sponsor logos
Deadline	The date you need the final files

Copy and Paste Brief Template

Copy this list, fill in your details, and send it to your designer in one message.

Goal: what is the flyer for and what should people do?
Headline and main text: write it exactly as it should appear.
Date, time and location: include the full address.
Tickets or contact: link, phone number or handle.
Size and platforms: Instagram post, Story, Facebook, TikTok, or print.
Style: three words that describe the look you want.
References: two or three flyers you like, and what you like about them.
Files attached: logo, photos, sponsor logos.
Static or motion: still flyer, animated flyer, or both.
Deadline: the date you need the final files.

Common Briefing Mistakes to Avoid

Sending details in pieces. Many small messages are easy to miss. Send one complete brief.
Saying "make it cool" without examples. Style words mean different things to different people, so show references.
Adding too much text. A flyer is read in seconds. Keep only what people need to act.
Changing the details after the design starts. A new date or venue can mean redoing the layout.
Sending low-quality images. Always send the original files.

How to Give Feedback on the First Draft

The first draft is a starting point. To keep revisions short, collect all your comments and send them together. Be specific, for example "make the date larger" instead of "something feels off". Say what you like as well as what you want changed, so the designer knows what to keep.

Frequently Asked Questions

What information does a flyer designer need?

At a minimum: the goal, the exact text, the date, time and location, the size you need, your logo and photos, your preferred style, and your deadline.

Do I need to send reference flyers?

You do not have to, but it helps a lot. Two or three examples you like explain your taste faster than a long description.

What if I do not know what style I want?

Tell the designer about your audience and the mood of the event, and share a few flyers you like. A good designer can suggest a style from that.

Can I ask for different sizes of the same flyer?

Yes, but each platform often needs its own layout, so it is usually an add-on. List every platform you need in your first message so the quote is accurate.

Ready to Start Your Flyer?

Now you know how to brief a flyer designer. Explore our flyer design services to see the packages, or contact us and send your brief for a quick quote.